Case Study: KURU Footwear drives $2.47M in SMS revenue with Recart

KURU Footwear drives $2.47M in SMS revenue in 8 months with Recart

KURU Footwear, a direct-to-consumer shoe brand, faced challenges with growing their SMS and email lists effectively. Their Email & SMS Marketing Manager, Stacey Bishop, was initially hesitant to migrate their existing list to a new platform, Recart, due to concerns about the technical process, bandwidth, and the perceived dislike of text messages among their older demographic.

Recart addressed these concerns by offering a risk-free trial period and providing dedicated support. They implemented engineered pop-ups that were lightweight and highly effective, leading to a dramatic increase in list growth. With Recart's solution, KURU added over 100,000 new SMS subscribers and generated over $2.47 million in attributable SMS revenue within eight months, achieving a 34x return on investment.

KURU Footwear