Case Study: Gel Blaster achieves $545k SMS revenue in 3 months with Recart

Gel Blaster drives $545k in SMS revenue in 3 months with Recart

Gel Blaster, an omnichannel toy brand, faced a challenge with its SMS marketing channel. Their previous provider was too time-consuming and delivered a low return, making the channel a painful and underperforming part of their strategy without a dedicated team member to manage it. They sought a new solution from the vendor Recart to automate signups and get immediate results.

Recart implemented a three-part strategy focused on high-converting popups, a welcome flow, and campaign support. This included a mobile popup offering free high-margin products and an automated welcome series. As a result, Gel Blaster gained 22,500 new SMS subscribers and generated $545,000 in SMS revenue within three months, achieving a 78.8X return on investment. The hands-on support from Recart was also highlighted as a key benefit.

Gel Blaster