re:cap
28 Case Studies
A re:cap Case Study
yetipay, a London-based payments company, faced a significant cash flow challenge due to its rapid growth. Its business model required paying sales commissions upfront while the associated revenues from device rentals and payment processing took 6-12 months to materialize. This created a financing gap that risked diluting founder equity. To solve this, yetipay turned to the vendor re:cap for a solution.
re:cap provided a £1.75 million flexible credit line tailored to yetipay's customer acquisition cost cycle. This non-dilutive capital allowed yetipay to fund its growth without giving up equity, and the speed of the process helped maintain momentum for a concurrent angel investment round. The solution had a measurable impact, enabling yetipay to scale its operations and providing the credibility that helped secure £750K from angel investors.