Case Study: Hello Klean scales growth with long-term debt from re:cap

Hello Klean secures £1.5M in long-term debt with re:cap to fund growth

Hello Klean, a London-based subscription e-commerce business selling premium shower filters, faced a challenge common to companies with strong unit economics but long customer payback periods. Their 6-month customer payback clashed with the short 6-12 month terms offered by other revenue-based financing providers, which forced them to be overly cautious and prevented them from confidently investing in customer acquisition and growth.

re:cap provided a solution with a £1.5 million credit line featuring payback terms of up to 60 months. This long-term, flexible debt finally matched Hello Klean's business model, allowing them to invest in international expansion, hiring, and customer acquisition without diluting their 100% founder ownership. The results included confident hiring, expansion into the Middle East and EU markets, and predictable cash planning that transformed growth from a luxury into a concrete plan.

Hello Klean