Case Study: Mixmax launches Meeting Copilot faster with Recall.ai

Mixmax launches Meeting Copilot faster with Recall.ai

Mixmax, a sales software company, wanted to enhance its platform by integrating meeting data with its existing email, calendar, and CRM context. After attempting to build its own unreliable in-house meeting recording and transcription infrastructure via a Chrome extension, the company faced significant engineering challenges. They turned to Recall.ai to provide a robust meeting capture solution for their new Meeting Copilot product.

By implementing Recall.ai's API, Mixmax was able to quickly launch its Meeting Copilot, avoiding further investment in an unreliable internal system. This allowed their engineering team to avoid long-tail edge cases and instead focus on their core proprietary AI and sales recommendations. As a result of using Recall.ai, Mixmax brought its new product to market faster and provided more value to customers by creating a more complete dataset for generating relevant follow-ups and next best actions.

Mixmax