Case Study: York Street Brands achieves higher AOV and seamless gifting with Rebuy Engine

York St Brands boosts AOV 23.6% with Rebuy Engine

York St Brands, an Australia-based company operating three health and beauty brands, faced significant challenges scaling their ecommerce operations. Their manual workflows for bundles, gifts, and discounts were complex and prone to failure, creating friction for customers and burdening their customer service team. They turned to Rebuy Engine seeking a solution to automate and streamline their merchandising.

By implementing Rebuy Engine's Smart Cart and Bundle Builder, York St Brands automated personalized product recommendations, tiered gifting, and build-your-own-bundle experiences. The solution, integrated with Okendo and supported by partner Alinga, delivered impressive results. Rebuy Engine drove a 23.6% increase in average order value, attributed to over 53% of all orders, and significantly reduced customer support tickets during peak events.

York St Brands