Case Study: Lashify boosts AOV by 8.64% with Rebuy Engine

The Personalization Playbook Behind Lashify’s Lift

Lashify partnered with Rebuy Engine and Absolute Web to improve how shoppers discovered and added products to their carts. The beauty brand wanted to increase average order value and create a more personalized shopping experience using Rebuy’s Smart Cart, product discovery widgets, and cross-sell tools.

Rebuy Engine and Absolute Web rolled out a tailored personalization strategy that included Buy More, Save More offers in the Smart Cart, tiered progress bars, checkout upsells, AI-powered product recommendations, and cross-sell widgets across the site. Over 90 days, the program increased AOV by 8.64%, influenced 14.64% of sales, and directly impacted 21.83% of sales through the “pairs well with” widget.

Lashify

Archie Natarov

Senior Project Manager, Absolute Web