Case Study: SpearmintLOVE achieves 11.07% higher AOV with Rebuy Engine

SpearmintLOVE Uses Out-Of-The-Box AI to Increase AOV 11.07%

SpearmintLOVE, a leading independent online retailer in baby and children’s soft goods, needed a better way to recommend the right products across tens of thousands of SKUs after moving from BigCommerce to Shopify. The team wanted to improve upsells, cross-sells, and product discovery in a crowded catalog, and chose Rebuy Engine to help optimize cart UX and merchandising.

Rebuy Engine implemented AI-driven personalization and merchandising across the product detail page, cart, checkout, and post-purchase, with simple rules to control pricing and availability. By using Rebuy’s recommendation engine and widgets, SpearmintLOVE increased average order value by 11.07%, with 9.97% of total sales attributed to Rebuy and 23.21% of orders including a Rebuy-recommended product.

SpearmintLOVE

Alicia Kent

Director of Growth