Case Study: Roma Designer Jewelry lifts AOV by 21.48% with Rebuy Engine

Roma Designer Jewelry Lifts AOV by 21.48%

Roma Designer Jewelry, a jewelry brand that moved from Costco Roadshow in-person selling to a digital-first model, needed a way to replace the face-to-face cross-selling that had previously driven higher order values online. As their average order value plateaued, they turned to Rebuy Engine to recreate personalized product recommendations and improve the customer experience on their Shopify Plus store.

Rebuy Engine implemented a strategy centered on bundles, cart UX, and popups, including a Bundle and Save popup on the product page, cross-sell widgets in the cart flyout and checkout, and dynamic discounts via Shopify Scripts. The result was a 21.48% increase in AOV, 17.68% of total sales attributed to Rebuy, and one in five buyers purchasing a recommended product.

Roma Designer Jewelry

Deven Davis

Roma Designer Jewelry