Case Study: Polyvinyl Record Co boosts AOV and post-purchase sales with Rebuy Engine

Polyvinyl Record Co lifts AOV 8.25% with Rebuy Engine

Polyvinyl Record Co, an independent record label, faced challenges with its custom-built ecommerce platform, which limited its ability to implement new features and effectively merchandise its deep catalog. This led to a high volume of single-item purchases. Partnering with agency Softlimit for a migration to Shopify, the label integrated the Rebuy engine from the start to address these merchandising issues.

The Rebuy solution was implemented across product, collection, and post-purchase pages, with a standout strategy being a discounted mystery vinyl offer at checkout. This approach, tailored to music fans, resulted in a 15% conversion rate on the post-purchase offer, an 8.25% boost in average order value, and Rebuy recommendations assisting nearly one in every five orders.

Polyvinyl Record Co