Case Study: Planet Beauty achieves a 12% AOV increase with Rebuy Engine

Planet Beauty Glows with 12% AOV Increase

Planet Beauty, a beauty and personal care retailer, wanted to improve its Shopify ecommerce experience after its 2021 platform migration. The team was looking for a way to offer flexible discounts, gifts with purchase, subscriptions, and more personalized shopping experiences to better match the fast-moving beauty market using Rebuy Engine.

With Rebuy Engine’s Ecommerce Personalization Platform, Planet Beauty added Smart Cart subscription offers, personalized product recommendations, and Dynamic Bundles across product pages and the cart. The result was a 12%+ increase in average order value, with 16.6% of orders using a Rebuy add-on and strong sales attribution from PDP recommendations, in-cart recommendations, and bundles.

Planet Beauty

Verónica Canello

Ecommerce & Operations Manager