Case Study: OLLY achieves 63% subscription revenue growth and 25% higher AOV with Rebuy Engine

OLLY Energizes Their Subscription Program, Boosts AOV 25%

OLLY, the vitamins and supplements brand, wanted a more user-friendly merchandising solution that could deliver personalized product recommendations, better analytics, and subscription upsells, but its previous tool was not fully compatible with Shopify and required too much development work. The company also needed to strengthen a rebuilt subscription program, so it turned to Rebuy Engine for help.

Rebuy Engine launched Smart Cart, homepage top-seller carousels, dynamic bundles, and checkout and PDP cross-sells, while letting AI drive product recommendations and adding subscribe-and-save prompts. The impact was significant: OLLY reported a 25.06% increase in AOV, 63% growth in subscription revenue, 57% more subscribers, and subscriptions rising 8% as a share of total business, with Smart Cart and dynamic bundles driving major portions of Rebuy-generated revenue.

OLLY

Jennifer Peters

Senior DTC Manager