Case Study: MOSH boosts AOV and subscription renewals with Rebuy Engine

MOSH increased AOV 19% and turned a surge of TV-fueled traffic into long-term subscriber growth with Rebuy

MOSH, the health and wellness brand founded by Maria Shriver and Patrick Schwarzenegger, needed a faster way to scale its Shopify Plus store without relying on expensive custom development. With a lean team, it wanted to increase average order value, drive more subscriptions, and improve retention while creating a better shopping experience. Rebuy Engine provided the all-in-one personalization and merchandising tools MOSH needed, including in-cart cross-sells, subscription upsells, add-to-cart popups, and email-driven offers.

Using Rebuy Engine’s Launch program and products like Smart Cart, post-purchase offers, dynamic bundles, and Smart Links, MOSH was able to launch quickly and optimize multiple touchpoints across the customer journey. The results were strong: AOV increased 19.1% for Rebuy-assisted orders, post-purchase offer conversion reached 13.6%, 13.2% of orders included a Rebuy-powered add-on, Rebuy accounted for 16% of total sales, and subscription renewals grew 292% over eight months.

MOSH

Tanner Flitter

Head of Growth