Case Study: Magic Spoon boosts AOV and subscriptions with Rebuy Engine

Magic Spoon Casts a Spell With Smart Cart, Boosts AOV 14.75%

Magic Spoon, the protein cereal brand, wanted a better cart experience that would help shoppers discover more flavors, encourage subscriptions, and offer a gift-with-purchase without hurting unit economics. Their existing cart was basic and lacked personalization, subscription messaging, and built-in ways to reward customers.

Using Rebuy’s Smart Cart, Magic Spoon added in-cart recommendations, switch-to-subscription prompts, and a gift-with-purchase progress bar to make checkout more personalized and conversion-focused. With Rebuy, they saw a 14.75% increase in average order value, more than 18,000 products switched to subscription, and 12.86% of total sales attributed to Rebuy.

Magic Spoon

Yoon-Ji Nam

Head of Growth