Case Study: immi cuts tech stack costs by 40% with Rebuy Engine

Immi Cuts Tech Stack Bill by 40% with Rebuy

immi, a food and beverage brand selling better-for-you instant ramen, was managing a disjointed ecommerce setup with three separate tools for its custom cart, reorder incentives, and post-purchase offers. This made the customer experience harder to manage and drove up software costs, so the team looked for a more integrated solution from Rebuy Engine.

Rebuy Engine replaced those separate integrations with its Ecommerce Personalization Platform for Shopify, including Smart Cart, Switch-to-Subscription, and Gift With Purchase features. The result was a smooth implementation, a custom branded cart with added subscription and cross-sell functionality, a 40% reduction in software spend, about a $3 increase in average revenue per customer, and a 5-10% lift in subscription opt-in rates.

immi

Kevin Lee

Co-Founder