Case Study: Two Blind Brothers boosts AOV and product discovery with Rebuy Engine

How Two Blind Brothers personalized for impact

Two Blind Brothers, a fashion and apparel brand built around cause-focused commerce, needed a more intuitive and flexible way to guide shoppers through a personalized customer journey. As the company scaled its unique “Shop Blind” experience and prepared for holiday traffic, it turned to Rebuy and agency partner Barrel to support product discovery, handle complex earned experiences, and improve the shopping flow.

Using Rebuy Smart Cart, product discovery widgets, and post-purchase offers, Two Blind Brothers was able to create more personalized upsell and cross-sell opportunities while keeping the experience aligned with its mission. Rebuy helped improve online experience and discovery, and the brand saw a 4.8% increase in average order value over the last 90 days, along with stronger upsell opportunities and a more seamless ecommerce experience.

Two Blind Brothers

Krysta White

Director of Ecommerce & Digital Analytics