Case Study: DIME achieves an 11.9% AOV boost with Rebuy Engine

How the Rebuy Smart Cart transformed DIME's ecommerce experience by boosting sales and personalizing the customer journey

DIME, the Utah-based beauty and personal care brand, wanted to elevate its ecommerce experience after finding that its standard cart lacked advanced upsell, gift-with-purchase, and tracking capabilities. The team, led by Web Developer Lead Kaitlyn Branagan, needed a more dynamic and personalized shopping experience, so they turned to Rebuy Engine and its Smart Cart solution.

Rebuy Engine implemented Smart Cart features including Gift With Purchase, upsell widgets, free sample offers, and Switch-to-Subscription through the Rebuy Launch Program. The results included an 11.9% increase in average order value, 27.8% of orders using a Rebuy add-on, and strong subscription growth, with Switch-to-Subscription driving 54% of Smart Cart-attributed sales; DIME also praised Rebuy Engine’s support and ease of implementation.

DIME

Kaitlyn Branagan

Web Developer Lead