Case Study: Luno drives 73% of sales with Rebuy Engine

How Luno Uses Rebuy to Drive 73% of Sales

Luno, the camping and lifestyle brand, needed a way to scale its ecommerce experience as it grew from a small, manual operation into a more complex business. To improve merchandising, simplify operations, and better support the customer journey, Luno turned to Rebuy Engine and its AI-powered personalization tools, including Smart Cart, product recommendations, and post-purchase experiences.

Rebuy Engine helped Luno weave personalized offers and product warranties throughout the checkout flow, from discovery widgets and recently viewed recommendations to Smart Cart and post-purchase upsells. The results included a 10.17% lift in average order value, 73.44% of sales influenced by the product discovery widget, and a 21% post-purchase conversion rate, along with 11.06% of orders impacted by Smart Cart warranty offers.

Luno

Sarah Van Berkum

Co-founder