Case Study: Huha achieves a 5.84% AOV lift and 36% sales impact with Rebuy Engine

How Huha Turned Browsing into 36% of Their Sales

Huha, a fashion and lifestyle brand, wanted a smarter ecommerce experience that could better guide shoppers to complementary products, improve product discovery, and increase average order value. Before working with Rebuy Engine, customers often missed bundled offers and product pairings, creating friction in the buying journey.

Rebuy Engine implemented personalized cart flyouts, PDP recommendations, smart cart features, exit-intent pop ups, and post-purchase experiences to make cross-sells and upsells feel natural throughout the site. The results included 36.05% of sales influenced by the Cart Flyout widget, 17.30% of orders driven by Rebuy Engine, and a 5.84% increase in AOV, along with measurable impact from PDP, smart cart, and product discovery features.

Huha

Courtney Hutchinson

Marketing Manager