Case Study: Alex and Ani boosts AOV by 18% with Rebuy Engine

How Alex and Ani Boosted AOV by 18% with Personalized Recommendations

Alex and Ani, the jewelry and accessories brand, was working with a hard-coded ecommerce site that made updates slow and limited their ability to personalize the shopping experience. After moving to a native Shopify theme, they looked for a way to improve product discovery, upsells, and seasonal merchandising, and found that Rebuy Engine was already installed but not yet being used.

By implementing Rebuy Engine’s AI-driven recommendations, Smart Cart, gift with purchase, post-purchase, and cross-sell pop-up widgets, Alex and Ani added behavior-based, personalized recommendations across the site without a full rebuild. Rebuy Engine helped them boost average order value by 18.01%, influenced 37% of sales, and directly attributed 15% of sales to Rebuy, with nearly 40% of orders including a Rebuy add-on in the last 30 days.

Alex and Ani

Puja Patel

Director of Site Merchandising