Case Study: HIDE Cosmetics achieves a 14.03% AOV increase with Rebuy Engine

HIDE® Cosmetics Increases AOV 14.03% With Bundles On The PDP

HIDE Cosmetics, a cosmetics brand, needed a merchandising solution that could deliver bundle-and-save offers without conflicting with other plugins, while also giving them strong design customization and a lightweight experience. After testing alternatives for more than a year, they chose Rebuy Engine to support their bundle, checkout, and Shopify Scripts use case.

Using Rebuy Engine, HIDE Cosmetics customized Shopify Plus checkout scripts, launched bundle and save offers, and added cross-sell, upsell, and recommendation widgets on the product detail and checkout pages. The result was a 14.03% increase in average order value, with 12.31% of total sales attributed to Rebuy Engine and 16.45% of orders including a recommended product.

HIDE Cosmetics

Aidan Cole

Co-Founder and CMO