Case Study: Duradry achieves 21% revenue growth with Rebuy Engine

Duradry Stays Fresh & Clean, Sees Revenue Jump 21%

Duradry, a personal care deodorant brand, wanted to increase SMS and email signups, improve conversion in its email welcome series, and raise average order value without hurting margins. The company partnered with Rebuy Engine, along with Fondue, to optimize its popup, welcome flow, and merchandising approach.

Rebuy Engine helped Duradry add five personalized widgets across the shopper journey, including in-cart, checkout, post-purchase, and tracking-page cross-sells, plus an add-to-cart subscription upsell popup. Combined with Fondue’s cashback tests in the popup and email series, the strategy lifted revenue by 21%, increased welcome series AOV by 16.2%, and drove a 6.75% AOV increase across all purchases.

Duradry

Jack Benzaquen

Chief Executive Officer & Founder