Case Study: feey achieves 20.53% AOV growth with Rebuy Engine

Don’t Stop Be-leafin' feey Plants a Seed, Grows AOV 20%

Feey, a Swiss online plant shop, needed a way to keep selling plant-and-pot bundles after tax rules changed and pots and plants had to be treated as separate products. The team also wanted a better way to help shoppers find complementary items, so they turned to Rebuy Engine and its product discovery and smart cart tools.

Rebuy Engine helped feey separate pots and plants for tax purposes while still merchandising them together as cross-sells, and the brand also used a multi-tier progress bar for promotions and free-shipping nudges. The impact was strong: feey increased AOV by 20.53%, attributed 17% of sales to Rebuy Engine, and saw 57.4% of orders include a Rebuy add-on.

Feey

Severin Candrian

Head of Online & Design