Case Study: Momofuku boosts AOV and conversions with Rebuy Engine

Cooking up conversions with Momofuku and Rebuy

Momofuku, the culinary brand founded by chef David Chang, needed to scale its DTC ecommerce business while keeping the shopping experience seamless for a small growth team. To do that, they looked for a way to add personalized recommendations, smart cart experiences, and gift-with-purchase flows without building the technology in-house.

Rebuy Engine provided Momofuku with Smart Cart, Gift With Purchase, and Post-Purchase functionality, along with strong onboarding and ongoing support. The partnership helped Momofuku boost AOV by 10.13%, drive a 16.54% order usage rate for Rebuy add-ons, and achieve a 16.25% post-purchase conversion rate, while some campaigns like birthday offers and new product launch widgets delivered especially strong performance.

Momofuku

Kyle Seebohm

VP of Omnichannel Growth