Case Study: AU Vodka boosts AOV and drives record sales with Rebuy Engine

Bottom's up! Au Vodka sees a 21% AOV boost and record sales in the USA

Au Vodka, a spirits brand that had already seen success in the UK, expanded into the US in 2023 and needed to build awareness, improve the shopping experience, and grow profitably in a competitive market. To support that launch, the team used Rebuy Engine’s smart merchandising platform, including product discovery tools, in-cart cross-sells, and merchandising for new flavor launches.

With Rebuy Engine, Au Vodka deployed Smart Cart, AI-powered product carousels, dynamic bundles, post-purchase offers, and A/B testing to surface the right products at the right time. The results were strong: November AOV rose 21.22% on Rebuy-assisted sales, 54.44% of orders included a Rebuy add-on, 17.51% of sales were attributed to Rebuy, and post-purchase offers converted at 9.88% in November and 10.57% on Black Friday. Rebuy also helped drive two sellout launches and four record-breaking months in a row, including a Pineapple Crush launch that sold out in five days.

AU Vodka

Luke Ebbens

Digital Experience Lead