Case Study: Ascent Nutrition doubles conversion rates and boosts AOV with Rebuy Engine

Ascent Nutrition doubles conversion rates and skyrockets AOV

Ascent Nutrition, a health and wellness brand founded in 2020, wanted to bring more personalization to its ecommerce experience as it grew. The team needed better product recommendations, stronger subscription adoption, and a smoother shopping journey across cart, checkout, and post-purchase touchpoints, so they turned to Rebuy Engine and its personalization platform.

Working with Rebuy Engine, Ascent Nutrition implemented smart cart subscription prompts, personalized upsell and cross-sell widgets, benefit-driven copy, checkout trust elements, and optimized post-purchase offers. The result was a 50% increase in AOV, a 60% lift in subscription sign-ups, a 7% increase in conversion rate with checkout content blocks, and doubled post-purchase conversion rates to around 11%, with revenue per user up by $1.29.

Ascent Nutrition

Lance Schuttler

Founder & CEO