Case Study: Licorice.com boosts AOV 17% with Rebuy Engine

A family of entrepreneurs launch a new business with no developers and taste sweet success

Licorice.com is a fast-growing specialty confectionery brand that launched with a small team and no developer support. The company needed an easy way to show the right products to the right shoppers at the right time, while improving cart UX and increasing average order value without building custom tech.

Using Rebuy Engine, Licorice.com implemented Rebuy Smart Cart, product recommendation carousels on product pages, and cross-sell widgets in the cart and checkout with minimal setup and no custom rulesets. Rebuy’s AI powered the recommendations, helping drive a 17.16% increase in AOV, 14.64% of total sales attributed to Rebuy, and 1 in 3 orders including a Rebuy-recommended product, while saving the team 100+ hours of development work.

Licorice.com