Case Study: Generation achieves global link tracking and campaign growth with Rebrandly

Generation drives 4 million clicks in a year with Rebrandly

Generation, a global nonprofit organization dedicated to economic mobility, faced the challenge of unifying its link management strategy across its global teams. With marketing efforts spread across 17 countries, the organization was using siloed systems and generic link shorteners, which made collaboration difficult and hindered brand consistency. They turned to Rebrandly for a branded link management solution.

Rebrandly provided Generation with a centralized platform to create secure, trackable links. The solution enabled the management of 18 separate workspaces and over 10,000 unique links, allowing for improved analytics and cross-functional support. As a result, Generation gained 4 million clicks in one year, with a record of 1 million clicks in a single month, and was able to help 86% of its program participants find employment within 180 days of graduation.

Generation