Case Study: Zego boosts car theft statistics visibility and earns quality backlinks with Reboot

Zego reaches 93% page-one rankings with Reboot

Zego, a London-based motor insurance company, faced the challenge of increasing its organic visibility around topics related to motor insurance and strengthening its website's authority through relevant backlinks. To address this, the vendor Reboot implemented a Hyper-Relevancy Project (HRP) service.

Reboot created an evergreen "Car Theft Statistics" resource that combined primary and secondary data, presented through maps and infographics. This strategy earned 75 backlinks, including from automotive publications and a Wikipedia citation. The page achieved a #2 ranking for its target keyword, with 93% of its 69 ranking keywords appearing on page one of Google. This led to a peak of 220 daily visitors, significantly boosting Zego's organic visibility and establishing them as a leading source for car theft information.

Zego