Case Study: OnBuy Achieves Global High-DA Coverage with Reboot's Newsjacking PR Campaigns

OnBuy boosts global coverage with Reboot and a 100% link rate

The customer OnBuy partnered with the vendor Reboot to leverage digital PR and newsjacking campaigns. Their challenge was to elevate their expertise and secure high-authority media placements within an incredibly competitive and fast-moving news landscape.

Reboot implemented a reactive campaign strategy, creating a unique angle around the popularity of the show Bridgerton to calculate the real-world cost of its jewellery. This solution secured global coverage in top-tier publications across multiple countries, including Elle and Metro. The vendor Reboot achieved a 100% link rate on a separate campaign, with an average Domain Authority score of 70 for placements.

OnBuy