Reboot
58 Case Studies
A Reboot Case Study
money.co.uk, a financial comparison website, wanted to strengthen its organic authority around business topics and earn relevant links to its business hub. To meet this challenge, they worked with the vendor Reboot Online, which employed a hyper-relevancy link-building project and content services.
Reboot Online created an evergreen statistical asset covering UK business statistics, which was designed to rank for relevant searches and serve as a resource for journalists. The solution included combining trusted data with original analysis, optimizing the page, and committing to regular updates over four years. This strategy by Reboot earned the asset over 550 backlinks, helped it rank for 44 keywords in the top 10 positions, and achieve a #2 ranking on Google for the highly competitive term "business statistics."