Case Study: Money.co.uk achieves over 100 inner-page links with Reboot's reactive digital PR campaigns

Money.co.uk earns 100+ links with Reboot

The customer, money.co.uk, a financial comparison site, faced the challenge of building targeted, high-authority links to its inner service pages to improve their organic performance. They partnered with the vendor, Reboot, to utilize its digital PR and reactive campaign services to address this need.

Reboot implemented a strategy of pre-planning reactive campaigns based on a calendar of upcoming events while also monitoring for breaking news. This approach allowed them to swiftly create and outreach relevant content, such as a campaign on how Harry and Meghan could earn money after stepping down from royal duties. As a result, Reboot secured over 100 high-quality links from national and industry-specific sites, with an average domain authority of 75, successfully distributing link equity across the client's site.

Money.co.uk