Case Study: Longevita achieves global media coverage with Reboot Online

Longevita earns 165 media placements with Reboot

The customer, Longevita Hair Transplant, faced the challenge of increasing its brand awareness and gaining high-quality, industry-relevant online coverage on a global scale. The vendor, Reboot, was tasked with creating a digital PR campaign to achieve this.

Reboot implemented a campaign titled 'Sexiest Bald Men', which utilized a unique methodology to rank celebrities and generate widespread interest. The campaign went viral, far exceeding its initial targets by securing 165 media placements in 20 countries, including major outlets like The Guardian and Buzzfeed. Reboot's strategy also generated over 60,000 social media engagements and nearly 10,000 tweets, significantly raising the client's global profile.

Longevita