Case Study: Just Eat Takeaway.com boosts Austrian SEO and earns high-authority links with Reboot

Just Eat Takeaway.com earns 30+ high-authority links with Reboot

Reboot partnered with Just Eat Takeaway.com to create a digital PR campaign targeting their Austrian market, Lieferando.at. The challenge was to develop a campaign that would not only target Austria narrowly but also maximize global coverage potential for the well-known brand, requiring a broad and relevant outreach strategy.

The solution involved Reboot conducting a scientific mood study with over 2,000 participants to identify which takeaway meals increased happiness the most. They then created an on-site interactive content asset with strategic internal linking to boost SEO. This campaign earned over 30 high-authority links with an average Domain Authority of 77, significantly improving the site's rankings and brand awareness.

Just Eat Takeaway.com