Case Study: JRPass achieves 139% more referring domains with Reboot Digital PR

JRPass boosts referring domains by 139% with Reboot

JRPass, a company in the rail travel space, approached Reboot with the challenge of strengthening their foundational SEO and closing a competitive gap with rivals who were significantly ahead in both referring domains and Domain Rating. Their goal was to accelerate organic performance through a combined strategy that included technical SEO, content, and Digital PR.

Reboot implemented a Digital PR strategy that leveraged Freedom of Information data, social media insights, reactive news, and expert commentary to create compelling campaigns aligned with trending travel topics. This approach secured 122 high-quality international backlinks and led to a 139% increase in referring domains and a 46% increase in organic traffic for JRPass, exceeding their contracted KPI by 41%.

JRPass