Case Study: Gilchrist Collection achieves 30M reach with Reboot's Traditional PR campaign

Gilchrist Collection reaches 30.7M with Reboot

Gilchrist Collection, the UK's largest collection of wedding venues, sought to increase its brand awareness and that of its founder across consumer and industry media. The challenge was to create a campaign that would resonate across its diverse portfolio of venues. They partnered with the vendor Reboot to execute a traditional PR strategy.

Reboot developed an integrated "Anything but a Mocktail" campaign featuring a survey on wedding drinking habits and a partnership with a celebrity bartender. This strategy secured 42 pieces of coverage, including 3 prime-time TV appearances, achieving an estimated reach of over 30 million. Reboot's campaign successfully elevated the brand's profile with significant measurable impact.

Gilchrist Collection