Case Study: a German car insurance brand boosts visibility and backlinks with Reboot Digital PR

German Car Insurance Brand grows referring domains 75% with Reboot

The German Car Insurance Brand, a leading car insurer in Germany, faced the challenge of enhancing its brand recognition, driving organic traffic, and achieving top Google rankings in a competitive market. To solidify its position as a trusted authority, the company engaged Reboot and its Digital PR service to strengthen its backlink profile and engage national and regional audiences.

Reboot implemented a data-driven Digital PR strategy, leveraging internal and external data to create targeted campaigns on topics like fuel costs and driving behaviors. This approach secured 595 pieces of media coverage and authoritative backlinks, helping the client achieve 358% of its annual link target in just seven months. Reboot's campaigns resulted in a 22% increase in Domain Rating, a 123% boost in Topical Trust Flow, and an 8% increase in organic traffic, significantly boosting the client's digital authority.