Case Study: Electric Tobacconist secures high-authority links and boosts organic visibility with Reboot

Electric Tobacconist secures 26+ links with Reboot

Electric Tobacconist, an online retailer of e-cigarettes and vaping supplies, faced challenges in improving its organic search performance due to the highly regulated nature of its industry. The company partnered with Reboot, an experienced SEO agency, to increase its link acquisition velocity and build overall site authority with high-quality referring domains.

Reboot implemented a digital PR strategy centered on Freedom of Information (FOI) requests to secure unique government data on vape-related fires. This approach, combined with expert commentary and strategic timing around a new law, positioned the client as an authoritative voice. The campaign secured 26 high-quality backlinks from authoritative sources like the BBC and a .gov.uk site, significantly enhancing the client's visibility and backlink profile.

Electric Tobacconist