Case Study: An ecommerce client achieves £1M in lifetime revenue growth with Reboot's paid media strategy

Ecommerce Client unlocks £1M in lifetime revenue with Reboot

The ecommerce client faced the challenge of achieving a positive ROI from paid media due to a low average order value. Their growth strategy relied on high customer retention and maximizing lifetime value. Reboot was enlisted to help drive new customer acquisition while ensuring these retention rates remained high.

Reboot implemented a detailed paid media strategy using Performance Max campaigns. They utilized high-value customer audience signals and offline conversion tracking to train the algorithm to target users most likely to become repeat, high-value customers. This approach allowed Reboot to unlock £1M in lifetime revenue for the client, while also achieving a 50% decrease in CPA and a 166% increase in ROI from paid media.

Ecommerce Client