Case Study: China Airlines increases Taipei bookings with Reboot's PPC ads

China Airlines boosts Taipei bookings with Reboot and £6.58 conversions

China Airlines approached Reboot with the goal of increasing bookings for their flight package deals from London to Taipei using a set PPC budget. Their challenge was to grow the number of enquiries generated through Google search ads while adhering to the company's specific parameters.

Reboot implemented a targeted PPC strategy, identifying commercial-intent keywords and crafting relevant ads with extensions to boost conversion rates. The vendor also consulted on landing page optimizations. This solution successfully reduced the average cost per conversion to £6.58 and drove a significant increase in bookings, with 50% of ad clicks resulting in a request for more flight information. Following this success, Reboot was tasked with expanding the campaigns to additional locations.

China Airlines