Case Study: a Belfast-based tour operator achieves 136 backlinks and 11% organic traffic growth with Reboot

Belfast-based Tour Operator gains 136 links in 2 months with Reboot

The customer, a Belfast-based tour operator, faced the challenge of strengthening their SEO and increasing regional brand awareness within a very tight, two-month contract window. They engaged the vendor, Reboot, specifically for its Digital PR service to gain high-quality backlinks with a focus on exact anchor text and links originating from Ireland and Northern Ireland.

Reboot implemented a strategy that leveraged reactive news trends, creating data-driven campaigns around viewing the Northern Lights and a lunar eclipse. This positioned the client as a thought leader and secured widespread media coverage. As a result, Reboot generated 136 high-quality backlinks, which led to an 11% increase in organic traffic and a 21% increase in referring domains in just two months, vastly exceeding the contracted KPI.