Case Study: Allianz Direct earns 259 German media placements with Reboot

Allianz Direct earns 259 media placements with Reboot

Reboot partnered with Allianz Direct, a well-known German insurance brand, to raise the profile of their car insurance services. The challenge was to position Allianz Direct as a trusted authority on driving-related issues, increase their digital authority, improve their backlink profile, and drive more organic traffic.

Reboot implemented a Digital PR campaign using an updated study of Germany's most dangerous roads based on official government data. The strategy involved creating highly customized, localised press releases for national, regional, and local news outlets. This solution earned Allianz Direct 259 media placements with an average Domain Rating of 68, a 62.5% increase in referring domains, and an increase in organic traffic from 35 to over 100 visits in three months.

Allianz Direct