Case Study: One Country achieves 200% revenue growth with RebelMouse

How One Country Turned a Fan Following into a Monetization Powerhouse

One Country is a culture-first media startup celebrating country music, lifestyle and fashion that had moved from WordPress to the RebelMouse platform but faced uncertainty after an ownership change. Their challenges were to turn a loyal fan following into reliable revenue, deploy a CMS that drives social growth into pageviews, launch a monetizable but nonintrusive ad strategy, and empower a small team through mentorship and product support — all with limited budget and resources. RebelMouse worked with One Country to address those needs.

RebelMouse implemented a revenue-sharing partnership on its Site Network, providing the CMS, Particle Accelerator authoring tools, built-in ad management, Facebook Instant Articles expertise, A/B testing, header bidding and hands-on creative and monetization support. The results were measurable: One Country saw 200% revenue growth year-over-year, and on-site RPM increased 115% in just over two months after implementing header bidding, alongside stronger Instant Articles monetization and new sponsored partnerships driven by RebelMouse.

One Country