Case Study: Raw Story boosts editorial efficiency with RebelMouse AI chatbot

How Journalists Can Use AI: Add Context Based on Archives

The customer, Raw Story, an independent news website, faced the challenge of needing to add historical context and background to their fast-paced breaking news coverage more efficiently. They partnered with the vendor RebelMouse to build a custom AI-powered editorial tool based on their extensive content archives.

RebelMouse implemented a solution by building an AI chatbot trained on over 300,000 of Raw Story's posts, complete with publish dates and author indexes. The tool significantly improved editorial efficiency by cutting five-to-six minutes from the process per story, providing accurate background copy, improving linking, and assisting with proofreading, making the entire team much more efficient.

Raw Story