Case Study: Dance Magazine achieves 252% page view lift and 10x video views with RebelMouse

How Dance Magazine Took the Leap to Digital with RebelMouse

Dance Magazine, a long-running print icon, needed to become a social-first digital publisher and migrate four web properties off an outdated static WordPress setup. Owner Fred Seegal engaged RebelMouse to modernize the brand using the RebelMouse Distributed CMS and a social-first publishing strategy, avoiding a slow and costly internal rebuild while preserving the magazine’s voice.

RebelMouse migrated the sites, implemented a “Social UX for Media,” trained editorial and video staff, and acted as a digital-transformation Sherpa; within weeks video views and reach grew 10x. Within 10 days of launch RebelMouse delivered a major performance lift: Page Views +252%, Sessions +103%, Users +73%, Time on Site +57%, and Pages/Session +73%, plus new revenue opportunities supported in partnership with Dance Magazine’s CRO.

Dance Magazine

Fred Seegal

Owner