Case Study: 7x7 achieves modern digital publishing and boosted ad monetization with RebelMouse

How 7x7 Went From Beloved Print Magazine To Modern Digital Publisher

7x7, the #1 lifestyle site in the San Francisco market, faced an “Internet Stone Age” problem: an outdated, glitchy CMS from 2006 that was hard for editors to use and clunky for readers. To modernize the brand and deliver a tech-driven editorial experience, 7x7 engaged RebelMouse and its Rebel Runner/DCMS platform to replace the legacy system.

RebelMouse rebuilt 7x7 on Rebel Runner, delivering a sleeker, mobile‑optimized site with bigger images, working slideshows, regional organization, and interactive features like polls, video, and GIFs—plus easier social sharing. The platform also upgraded monetization with more flexible ad targeting and placement and stronger native content, helping 7x7 leverage its ~7M monthly impressions to attract Fortune 500 advertisers (Google, Audi, Chase, Macy’s) and command higher ad dollars.

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