Case Study: The Dodo achieves viral audience growth with RebelMouse

For the Love of Animals, a Story of Success in Distributed Content

The Dodo, an animal-focused media brand founded by Izzie Lerer, needed a way to manage and distribute a high volume of content contributed by editors, partners, and community members in a crowded pet and animal media landscape. The company turned to RebelMouse and its publishing platform/CMS to support a participatory community model and streamline content creation and distribution.

RebelMouse implemented a platform built for distributed publishing, helping The Dodo amplify stories across social channels and grow a loyal audience. The results were strong: The Dodo reached 15M unique visitors on site, 100M monthly unique social impressions, 100K community signups, a 64% higher Facebook engagement rate vs. BuzzFeed Animals, and major gains in sharing and SEO, including a 419% increase in social shares from petition CTAs and a 35% increase in organic search traffic in three months.

The Dodo

Izzie Lerer

Founder