Case Study: Motherly achieves explosive audience and SEO-driven growth with RebelMouse

Changing the World on Behalf of Millennial Mothers

Motherly, a millennial‑focused new media property redefining motherhood, needed a next‑generation CMS and tech team after outgrowing their previous provider. Rather than build an in‑house stack, Motherly turned to RebelMouse for a scalable publishing platform and support services to keep pace with rapid editorial and product ambitions.

RebelMouse delivered its customizable platform (including Social UX layout and Particle Assembler), migrated content with a smart taxonomy, and provided full‑service creative, analytics, programmatic and project management support. After launching on RebelMouse in April 2018, Motherly saw users +28%, sessions +72% and pageviews +177% overall, with Google traffic exploding (users from Google +1,164% and Google pageviews +2,018%).

Motherly

Jill Koziol

Co-founder and CEO