Case Study: SickKids Foundation simplifies donations with Reason One

SickKids Foundation cuts donation steps by 3 with Reason One

The SickKids Foundation, which oversees fundraising for Canada's Hospital for Sick Children, faced a challenge with its cumbersome nine-step online donation process. This, combined with poor content organization, was hindering its ability to convert website visitors into donors. The Foundation engaged Reason One to reimagine and optimize its digital donation flow.

Reason One simplified the donation journey by eliminating three steps from the process. They implemented A/B testing capabilities to optimize user conversions and built a modern, dynamic website. The solution provided by Reason One resulted in an easier donation completion process and greater alignment across stakeholders.

SickKids Foundation