Case Study: Prisma Health unifies its website and boosts traffic with Reason One

Prisma Health boosts sessions 108% with Reason One

Prisma Health, the largest nonprofit healthcare system in South Carolina, faced a significant challenge following its merger. It needed to unify three disparate websites under a single brand to build trust with its expanded audience and streamline internal content management. The vendor, Reason One, was tasked with creating a new unified web presence on the Kentico Xperience CMS to meet these goals, a task made more urgent by the need to provide critical information during the COVID-19 pandemic.

Reason One executed a full content audit, designed new information architecture, and integrated key third-party systems like Kyrrus for search and Salesforce for form data. The solution provided an efficient, single-source CMS for Prisma Health's team and a trusted resource for users. Post-launch, the new site saw a measurable positive impact with a 108% increase in sessions and a 62% increase in new users.

Prisma Health